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I love your blog with Anders! Don't overthink writing. Just understand that

1. Quality will naturally vary, and

2. Some ideas take multiple drafts to hash out.

In exactly the same way, not all apple pies are delectable. One has only a little time on Earth to pick apples, cut them, and bake them into pies. A good cook loves all his creations, but still admits that some end up burned, and thrown into the compost pile to be eaten by homeless people and rabid raccoons.

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> An interesting text must contain both things the readers don't know and things they know.

When I read this sentence I thought about a podcast "99% invisible" which does this job perfectly. It's usually about things that seem to be "basic" and explains their background. The last episode I listened to was about potted plants. I'm not a big fun of plants myself (I regard them as a kind of a waste of time) but I loved to listen how potted plants were used in Victorian era, how they were brought to Europe and why people like plants. The connection here would be plants - something really common and the historical and economical background for them.

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